LIVE MONTHLY TRENDS MODULE
(Auto-refreshed Monthly)
TOP SURGING INTENT KEYWORDS
(By Job Function)
Trending Keywords
IT Security
Ransomware, Zero Trust, SIEM, XDR
Marketing
ABM, Demand Gen AI, Lead Scoring
Finance
Spend Management, AI Forecasting
HR
DEI Tools, Retention Strategy
"We've seen a 42% spike in ‘Ransomware’ research among IT Security Managers in the last 90 days."
TOP ENGAGEMENT BY INDUSTRY
Industry
Engagement Highlights
Healthcare
Strong AI/Automation content performance
Financial Services
High interest in compliance + risk materials
Manufacturing
Surging research in digital twins, IoT
Technology
Always-on demand for product comparisons
TOP PERFORMING CONTENT TYPES
(by Engagement Rate)
What formats your ICP actually interacts with
Content Type
Avg. Engagement
Webinars
Industry Reports
Infographics
eBooks
"Interactive formats like webinars and benchmarks consistently outperform static PDFs across senior-level tech audiences."
TOP ENGAGEMENT BY COMPANY SIZE
Company Size
Content Trends
Up to 500
Employees
SMB
Hands-on guides, ROI calculators
501 – 4999
Employees
Mid-Market
Solution overviews, comparison tools
5000+
Employees
Enterprise
Executive-level reports, risk frameworks
Top Engagement by Job Level Title
Title Level
Behavioral Signals
Managers
Task-oriented content, tools, checklists
Directors
Strategy guidance, vendor landscape views
VPs / C-Level
ROI, innovation trends, market insights
SIGNAL HIGHLIGHTS & TAKEAWAYS
(A few editorial-style callouts, refreshed monthly)
"Content featuring Zero Trust frameworks saw a 61% engagement increase among VP+ roles in financial services."
"We're tracking increased demand for AI in workforce planning among HR professionals at mid-sized firms."
"Directors of Marketing are 2.3x more likely to engage with ABM content tagged with predictive intelligence."