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A leading cybersecurity firm, partnered with TOXPAND to enhance their demand generation efforts and reach key decision-makers within the US market. The primary goal was to generate high-quality leads and engage with top-level IT and security professionals in the Healthcare, Retail, and Financial Services (FinServ) industries, while also targeting specific company sizes with substantial revenue.

Targeting Parameters:



United States



2 months (April to May)


Job Titles:​

Manager+/Dir+, IT Director, Director of Security, IT Security, IT Manager, CIO, CISO​


Co Size/Rev:

75% (100 to 1,000 and $50M to $1B),
25% (1,000 to 2,500 and $1B to $2B)



60% -------->(Healthcare), ​ 30% --------> (Retail), and ​ 10%---------> (FinServ)

  • Target account list
  • Lookalike
  • Suppression list

Campaign Milestones and Delivery Dates

    April 10th, 2023

  • 60 leads + 17 add value Stakeholders
  • April 17th, 2023​

  • 71 leads​
  • April 24th, 2023​

  • 107 leads
  • May 1st, 2023

  • 69 leads + 39 add value Stakeholders
  • May 8th, 2023

  • 194 leads + 5 add value Stakeholders​
  • May 16th, 2023

  • 548 add value Stakeholders​

Segments Fulfilled


Healthcare ​ (300 leads)
Retail (150 leads)
FinServ (51 leads)

Company Size

Midsize Enterprises ​ (375 leads)
Lower Large Enterprises ​ (126 leads)

Campaign Execution

TOXPAND initiated an omni-channel demand generation campaign to achieve the set milestones within the specified timeframe. The campaign's key elements included:
1_ Audience Segmentation:

Leveraging Clients target parameters, TOXPAND precisely identified and segmented the audience based on job titles, industries, and company sizes. This personalized approach ensured that the right message reached the right prospects

2_ Tailored Content Strategy:

TOXPAND's content experts developed compelling and educational content highlighting Client's expertise and services. The content resonated with the pain points and challenges faced by decision-makers in the target industries​

3_ Target Account List (TAL) and Lookalike Audiences:

By targeting accounts identified as high-priority in the TAL, TOXPAND maximized the chances of reaching valuable prospects. Simultaneously, Lookalike audiences expanded the campaign's reach to similar businesses that fit the ideal customer profile​

4_ Continuous Optimization:​

Throughout the campaign, TOXPAND closely monitored key performance metrics and conducted A/B testing to fine-tune messaging and targeting. This data-driven approach ensured optimal campaign performance and ROI​


The collaboration between A leading cybersecurity firm and TOXPAND yielded impressive results, surpassing the set milestones within the two-month timeframe:

Leads Generated:

501 high-quality leads were generated across the specified industries and company sizes

Industry Segments:

The campaign successfully fulfilled the lead requirements for the Healthcare, Retail, and FinServ industries, generating significant interest within each segment

Company Size Segments:

The Midsize Enterprise and Lower Large Enterprise segments were effectively targeted, resulting in a considerable number of qualified leads​


The demand generation campaign executed by TOXPAND for a leading cybersecurity firm exemplifies the power of a targeted, data-driven approach in driving remarkable results. The strategic alignment of audience segmentation, personalized content, and continuous optimization led to the successful achievement of the campaign's objectives.

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